MBA Global Luxury Management

Manager in Marketing and Communication Strategies – Level 7

• Certifying body: MEDIASCHOOL PARIS

• Date of registration: 21/12/2023

• NSF codes: 312 – 320

Depending on the training pathway chosen by the candidate to apply for certification, the prerequisites are as follows:

For admission to the first year: a Level 6 qualification or diploma.
For admission to the second year: completion of four years of higher education.

By way of exception, candidates who do not meet these prerequisites but can justify at least two years of professional experience may be admitted to the selection process for entry into the certification programme.

Admission process / Application procedure:

The admission procedure for this programme follows the steps outlined below:

Step 1: Completion and submission of the application file:
– CV
– Cover letter
– Academic transcripts
– Copies of diplomas obtained

Step 2: Admission interview (30 to 40 minutes)
Step 3: Admission test
Step 4: Admission confirmation and submission of the registration file within 72 hours

Average processing time for the admission procedure: 1 week

Access timeline: The time between the application and the start of the programme depends on the date of application and the intake date of each course concerned.

To view our performance indicators, please download the document by clicking here.

These two years of training aim to develop the following skills:

• Diagnose the brand’s positioning and distinctive value proposition.

• Develop a marketing and communication strategy aligned with the brand’s values and fostering audience engagement.

• Oversee the implementation of a responsible marketing and communication strategy.

• Maintain brand awareness through influence and reputation management strategies – optional module.

• Drive innovation and digital transformation in brand communication – optional module.

• Develop the brand’s creative strategy through original and innovative media and content – optional module.

Duration of the academic year: 455 hours
Start date: October
Work-study programme schedule: 4 days in company / 1 day in class
Mandatory internship for full-time students: 6-month alternating internship

The programme combines on-campus sessions and e-learning, with the following ratio:
93% scheduled group classes
7% self-paced individual learning

Non-certifying assessments are carried out through continuous evaluation throughout the year:

• 1 to 2 times per year for modules under 9 hours
• 2 to 5 times per year for modules over 9 hours

Our teaching methods are structured around four main themes:

1. Real-world professional immersion:
– Hackathons (intensive week sessions)
– Case studies

2. Theoretical courses:
– Individual, self-paced learning (e-learning)
– Group, in-person classes

3. Mentored workshops in small groups

4. Institutional masterclasses

In addition, students are directed to partner learning platforms offering mandatory training modules:
– OpenClassrooms
– GlobalExam (for language learning)

Our facilities are accessible to people with disabilities.

For our 100% online programmes, we are committed to making our training accessible to everyone, including individuals with disabilities.

If you are recognised as having a disability or wish to inform us of a physical or psychological difficulty, please contact the campus disability officer to assess the feasibility of your training project.

Disability Officer Contact:
Élodie BUISSERET
elodie.buisseret@mediaschool.eu
+33 (0)1 55 74 03 84

Director: Pierre KALAIJIAN
info@paris-school-luxury.com
+33 (0)1 55 74 03 84 (Monday to Friday, 9:00 a.m. to 5:00 p.m.)