Bachelor Luxury communication management
What could be better than studying luxury where its heart beats the strongest?
Paris School of Luxury is located near the Champs-Élysées, in the heart of Paris’s ‘Golden Triangle’ — a true showcase of French luxury.
Since its creation in 2017, Paris School of Luxury has become a key player in the Parisian luxury scene through its highly specialised programmes, media presence, events and the publication of major works dedicated to this thriving industry.
Discover a world of Fashion, Luxury and Beauty with the Bachelor in Luxury Communication Management!
- Full-time track
- Degree awarded by the school
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100%
of postgraduate students enrolled in work-study programmes
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500+
corporate partners hire our students for internships and work-study or permanent positions
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500
students on 2 campuses: Paris & Nice.
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98%
of our alumni secure employment within six months of graduation
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50+
luxury, fashion and beauty brands, along with leading advertising agencies, partner with us each year
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190,000
members of the Journal du Luxe community
Bachelor Luxury communication management
A 3-year programme fully taught in English
A Bachelor’s programme delivered entirely in English (no French prerequisites), created and led by professionals from the luxury, fashion and beauty industries.
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Course content A 3-year programme comprising 1,300 hours of teaching (excluding internships), fully taught in English and designed to address the challenges of luxury marketing and communication.
This course enhances your employability within the luxury, fashion and beauty industries.
Discover the key skills you will develop:
The luxury, fashion & beauty ecosystem
Marketing & communication planning
Brand strategy management
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Programme overview -
Year 1 - Introduction to Marketing
- Marketing and Economic Research
- Retail
- Luxury Communication
- Introduction to Event Communication
- Creative Writing
- Influence Strategy
- Fundamentals of Communication
- Perfume History
- Hard Luxury & Jewellery Culture
- Gaming Culture
- Chinese Culture / General Culture
- Fashion History / Fashion Show Culture
- Luxury, Fashion & Beauty Economy
- Musical Week CW / Trend Week CW / Creative Week
- French / IELTS Preparation
- English Role Play
- Excel / Adobe Suite
- Economics
- Classroom Activities / Community Life
- Sustainable Development
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Year 2 - Fundamentals of Marketing
- Digital Marketing Strategy / Marketing Research – Marketing Insight
- Introduction to Data Marketing
- Beauty Marketing / Luxury Marketing
- Luxury Communication / Public Relations
- Hard Luxury & Jewellery Culture – Level 2
- Digital Fashion & Art Culture / Cultural Outings / Business & Culture in Asia
- Fashion History / Fashion Sociology / Streetwear Culture
- Fashion Show Culture / Fashion & Inclusiveness
- Luxury, Marketing & Beauty Economy
- French / IELTS Preparation
- English Role Play
- Excel / Adobe Suite
- Economics
- Leadership and Business Development
- Counterfeiting & Trademark Law
- Classroom Activities / Community Life
- Sustainable Development
- Creative Week / Special Week
- Sprint JR
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Year 3 - Strategic Planning / Omnichannel Marketing
- Luxury Management / Beauty Marketing
- Marketing Refresher (replacing Sprint)
- Beauty Communication / Crisis & Public Relations Communication
- Brand Platform
- Communication & Luxury / Web3 Communication
- Introduction to Brand Product Management
- Introduction to the Luxury Tourism Sector
- Wine & Spirits Culture
- Cultural Outings
- Sociology of Fashion
- Fashion Show Culture / Luxury, Fashion & Beauty Refresher Course
- Chinese / Italian / French / English Role Play
- Excel Applied to Accounting & Management
- Economics / Trademark Law
- Pedagogy
- Community Life
- Ecological Transformation
- Creative Week / Event Week
- Sprint JR
* some courses may change
The courses*
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Campus This programme is available in:
How to apply through our International Office
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Admission requirements For admission to the first year: completion of a high school diploma.
For admission to the second year: successful completion of the first year of higher education.
For admission to the third year: successful completion of two years of higher education.
A minimum English proficiency equivalent to IELTS 5.5 is required. No prior knowledge of French is necessary.
Find out more
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Degree awarded by the school
This in-house degree validates the skills and expertise acquired throughout the programme, reflecting the standards and values of Paris School of Luxury.
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Admission process and timeline
Admission process / Application procedure:
The admission procedure for this programme follows the steps detailed below:Step 1: Completion and submission of the application file:
– CV
– Cover letter
– Academic transcripts
– Copies of diplomas obtainedStep 2: Admission interview (30 to 40 minutes)
Step 3: Admission test
Step 4: Admission confirmation and submission of the registration file within 72 hoursAverage processing time for the admission procedure: 1 week.
Access timeline:
The time between the application and the start of the programme depends on the date of the request and the intake date of each course concerned. -
Performance indicators
To view our performance indicators, please download the document by clicking here.
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Objectives and targeted skills
These three years of study aim to develop the following skills:
- Conduct marketing research based on market analysis and assessment of client needs
- Design digital marketing and/or communication plans for client organisations
- Manage the implementation and evaluation of marketing and communication initiatives for client entities
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Duration and format
Per year:
- Duration of the academic year: 600 hours
- Start date: October
- Programme schedule: 2 to 4 months of mandatory internship
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Modalités pédagogiques
The programme combines on-campus sessions and e-learning, with the following ratio:
- 93% scheduled group classes
- 7% self-paced individual learning
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Methods of knowledge assessment
Non-certifying assessments are conducted through continuous evaluation throughout the year:
- 1 to 2 times per year for modules under 9 hours
- 2 to 5 times per year for modules over 9 hours
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Teaching methods used
Our teaching methods are structured around four main themes:
1. Real-world professional immersion:
– Hackathons (intensive week sessions)
– Case studies2. Theoretical courses:
– Individual, self-paced learning (e-learning)
– Group, in-person classes3. Mentored workshops in small groups
4. Institutional masterclasses
In addition, we direct our students to partner learning platforms offering mandatory training modules:
– OpenClassrooms
– GlobalExam (for language learning) -
Accessibility for people with disabilities
Our facilities are accessible to people with disabilities.
For our 100% online programmes, we are committed to making our training accessible to everyone, including individuals with disabilities.
If you are recognised as having a disability or wish to inform us of a physical or psychological difficulty, please contact the campus disability officer to assess the feasibility of your training project.
Disability Officer Contact:
Charlotte FERRY
charlotte.ferry@mediaschool.eu
+33 (0)1 55 74 03 84 -
Contact
Director: Pierre KALAIJIAN
info@paris-school-luxury.com
+33 (0)1 55 74 03 84 (Monday to Friday, 9:00 a.m. to 5:00 p.m.)