Bachelor Luxury communication management
What could be better than studying luxury where its heart beats the strongest?
Paris School of Luxury is located near the Champs-Élysées, in the heart of Paris’ Golden Triangle — a true showcase of French luxury.
Since its creation in 2017, Paris School of Luxury has become a key player in the Parisian luxury scene through its highly specialised programmes, media presence, events and the publication of major works dedicated to this thriving industry.
Discover a world of Fashion, Luxury and Beauty with the Bachelor in Luxury Communication Management!
- Full-time Programme
- Degree awarded by the school
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100%
of postgraduate students enrolled in work-study programmes
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500+
corporate partners hire our students for internships and work-study or permanent positions
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500
students on 2 campuses: Paris & Nice.
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98%
of our alumni secure employment within six months of graduation
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50+
luxury, fashion and beauty brands, along with leading advertising agencies, partner with us each year
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190,000
members of the Journal du Luxe community
Bachelor Luxury communication management
A 3-year programme fully taught in English
A Bachelor’s programme delivered entirely in English (no French prerequisites), created and led by professionals from the luxury, fashion and beauty industries.
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Course content A 3-year full-time programme with 1,300 hours of classes fully taught in English and designed to address the challenges of luxury marketing and communication.
Paid intership (from 2 to 6 months) is scheduled every year at the end of the academic year.
This course enhances your employability within the luxury, fashion and beauty industries.
Discover the key skills you will develop:
The luxury, fashion & beauty ecosystem
Marketing & communication planning
Brand strategy management
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Programme overview -
Year 1 - Introduction to Marketing
- Marketing and Economic Research
- Retail
- Luxury Communication
- Introduction to Event Communication
- Creative Writing
- Influence Strategy
- Fundamentals of Communication
- Perfume History
- Hard Luxury & Jewellery Culture
- Gaming Culture
- Fashion History / Fashion Show Culture
- Luxury, Fashion & Beauty Economy
- Musical Week CW / Trend Week CW / Creative Week
- Intensive French
- Role Play
- Excel / Adobe Suite
- Economics
- Classroom Activities / Community Life
- Sustainable Development
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Year 2 - Fundamentals of Marketing
- Digital Marketing Strategy / Marketing Research – Marketing Insight
- Introduction to Data Marketing
- Beauty Marketing / Luxury Marketing
- Luxury Communication / Public Relations
- Hard Luxury & Jewellery Culture – Level 2
- Digital Fashion & Art Culture / Cultural Outings / Business & Culture in Asia
- Fashion History / Fashion Sociology / Streetwear Culture
- Fashion Show Culture / Fashion & Inclusiveness
- Luxury, Marketing & Beauty Economy
- Intensive French
- Role Play
- Excel / Adobe Suite
- Economics
- Leadership and Business Development
- Counterfeiting & Trademark Law
- Classroom Activities / Community Life
- Sustainable Development
- Creative Week / Special Week
- Sprint JR
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Year 3 - Strategic Planning / Omnichannel Marketing
- Luxury Management / Beauty Marketing
- Marketing Refresher (replacing Sprint)
- Beauty Communication / Crisis & Public Relations Communication
- Brand Platform
- Communication & Luxury / Web3 Communication
- Introduction to Brand Product Management
- Introduction to the Luxury Tourism Sector
- Wine & Spirits Culture
- Cultural Outings
- Sociology of Fashion
- Fashion Show Culture / Luxury, Fashion & Beauty Refresher Course
- Chinese / Italian / Intensive French
- Excel Applied to Accounting & Management
- Economics / Trademark Law
- Pedagogy
- Community Life
- Ecological Transformation
- Creative Week / Event Week
- Sprint JR
* some courses may change
The courses*
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Campus This programme is available in:
How to apply through our International Office
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Admission requirements Admission year 1:High school diploma fully completed + passion for luxury industry
Admission year 2:One year of undergraduate in business/communication/marketing fully completed + passion for luxury industry
Admission year 3 :Two years of undergraduate in business/communication/marketing fully completed + passion for luxury industry
A minimum English proficiency equivalent to IELTS 6.0 is required. No prior knowledge of French is necessary.
Find out more
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Degree awarded by the school
This in-house degree validates the skills and expertise acquired throughout the programme, reflecting the standards and values of Paris School of Luxury.
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Admission process and timeline
Admission process / Application procedure:
The admission procedure for this programme follows the steps detailed below:Step 1: Completion and submission of the application file:
– CV
– Cover letter
– Academic transcripts
– Copies of diplomas obtainedStep 2: Admission interview (30 to 40 minutes)
Step 3: Admission test
Step 4: Admission confirmation and submission of the registration file within 72 hoursAverage processing time for the admission procedure: 1 week.
Access timeline:
The time between the application and the start of the programme depends on the date of the request and the intake date of each course concerned. -
Performance indicators
To view our performance indicators, please download the document by clicking here.
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Objectives and targeted skills
These three years of study aim to develop the following skills:
- Conduct marketing research based on market analysis and assessment of client needs
- Design digital marketing and/or communication plans for client organisations
- Manage the implementation and evaluation of marketing and communication initiatives for client entities
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Duration and format
Per year:
- Duration of the academic year: 600 hours
- Start date: October
- Programme schedule: 2 to 4 months of mandatory internship
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Teaching methods
The programme combines on-campus sessions and e-learning, with the following ratio:
- 93% scheduled group classes
- 7% self-paced individual learning
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Methods of knowledge assessment
Non-certifying assessments are conducted through continuous evaluation throughout the year:
- 1 to 2 times per year for modules under 9 hours
- 2 to 5 times per year for modules over 9 hours
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Teaching methods used
Our teaching methods are structured around four main themes:
1. Real-world professional immersion:
– Hackathons (intensive week sessions)
– Case studies2. Theoretical courses:
– Individual, self-paced learning (e-learning)
– Group, in-person classes3. Mentored workshops in small groups
4. Institutional masterclasses
In addition, we direct our students to partner learning platforms offering mandatory training modules:
– OpenClassrooms
– GlobalExam (for language learning) -
Accessibility for people with disabilities
Our facilities are accessible to people with disabilities.
For our 100% online programmes, we are committed to making our training accessible to everyone, including individuals with disabilities.
If you are recognised as having a disability or wish to inform us of a physical or psychological difficulty, please contact the campus disability officer to assess the feasibility of your training project.
You can find the contact information on the relevant campus page: Click here
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Contact
Director: Pierre KALAIJIAN
info@paris-school-luxury.com
+33 (0)1 55 74 03 84 (Monday to Friday, 9:00 a.m. to 5:00 p.m.)